| Tinderbox Creative | |
|---|---|
| P | 503-766-2204 |
| F | 866-369-8408 |
| E | |
| A | 6826 N Sedro St. Portland, OR 97203 |
| Tinderbox Creative | |
|---|---|
| P | 503-766-2204 |
| F | 866-369-8408 |
| E | |
| A | 6826 N Sedro St. Portland, OR 97203 |
The first obstacle for your online customers is ignorance. Odds are, you haven't met your best buyers simply because they don't know you exist. We've got the resources and the know-how to change that.
In order to tap into online word of mouth, you've got to make something worth talking about. Not your triple-A service or your by-all-metrics excellent goods. Your message itself must be notable, unusual, or—best of all—immediately useful.
Online search is the dominant driver of web traffic. If you are invisible to Google, MSN, and Yahoo, you are almost certainly invisible to your human audience. The good news is that every site on the web was once unknown to search engines. There are hundreds of ways to anchor your website firmly to the coveted first page of search results.
As a business decision-maker, you've done your share of market research. And there's no better way to apply it than by reaching out in a highly targeted way to your ideal customer. Online community involvement, listing in topical directories and participating in content networks are all excellent ways to court your target market, establish preeminence, and own your niche.
With the advent of blogs, forums, and other social media, the word has never spread faster. The rapid rate opinion travels can be great for business—or very bad. The trick is to manage your reputation by giving your customers ample, encouraging space to sing your praises or air their grievances. Surprisingly, one of the best ways to improve your online offerings is to solicit complaints. A customer who cares enough to offer you their problem is triply loyal when you solve it. And when your happy clients broadcast a testimonial, it does more than make your day: it boldens your bottom line.
